Vol. 5 No. 4(2) (2018)

Articles

• Emotional Branding: A New Way to Connect to Customers

  Nanda Ankita

  01-09

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• A Study on Demographic Profile of Employees and Organizational Performance in Information Technology (IT) Sector from Select Region

  Ramya Patlolla, Mallikarjuna Reddy Doodipala

  10-21

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• Power Distance Cultural Influence on Human Resource Management: A Comparative Study in India

  Ms. Anitha B., Dr. Manasa Nagabhushanam

  22-33

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• Testing of Calendar Market Anomalies in Indian Stock Market (2012-2017): “Day of the Week Effect” and “Month of the Year Effect”

  Dr. Rupinder Katoch

  34-43

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• Bankers’ Challenges in E-Banking Adaptation: With Reference to Private Sector Banks in Mysore City

  Ms. Shilpa D., Dr. Veena K.P.

  44-52

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• Customers Expectations & Perceptions of Service Quality of Commercial Banks

  Dr. Abdul Khalique Talukder

  53-60

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• Reader’s Perception on Shivamoga Times Newspaper in Shivamogga City – An Empirical Study

  Dr(Hc). D.M. Arvind Mallik, Mr. Govind

  61-74

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• A Study on Non-Performing Asset Management with Special Reference to Coimbatore City Co-Operative Bank Ltd, Tamilnadu

  Dr. S. Sivakumar

  75-85

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• Ecotels are the future of Hotel Industries

  Dr. Vinod. N. Sambrani, C. Sunny Augustine Rao

  86-92

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• Comparative Analysis of Sharpe and Sortino Ratio with reference to Top Ten Banking and Finance Sector Mutual Funds

  Pooja Srivastava, Dr. Syed Shahid Mazhar

  93-100

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• A Study on the Perception of Employees with Regard to the Working Conditions in Tea Plantations with Special Reference to the Tea Plantations in Wayanad District

  Shibina M., Dr. P. T. Raveendran

  101-106

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• Women Customers Awarness on SBI Mobile Banking Services

  C. Selvanayagam, Dr. R. Gopi

  107-111

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• A Study on Self Help Groups and the Role of Mobile Phones

  B.Rajesh, Prof. B. Sudhir

  112-118

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• Analysis on Farmer Suicides: A study with reference to the year 2015

  Ishan Janbandhu, Anand Philip Kurian, Vishavdeep Sharma

  119-128

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• Importance of Teachers’ Communication Skills in Higher Education: A Qualitative Study

  Prof. Meshramkar S. P.

  129-131

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• Strategies and Practice to Improve Effectiveness of ICT in Teaching – An Analytical Studies

  Dr. Ansari Safiya S. A.

  132-136

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