Women Customers Awarness on SBI Mobile Banking Services
Keywords:
Awareness, Customer, Mobile Banking, ServicesAbstract
SBI offers to their customers mobile banking services through Wireless Application Protocol, Short Messaging Service and Unstructured Supplementary Service Data. It adopts various marketing strategies to make reach the services to the end user. In this regard, a study to know the women customer awareness on SBI mobile banking services in competitive technology was carried out in Udumalpet taluk. The study reveals that majority of the women customer are with medium level of awareness on the mobile banking service offered by bank. Area of Residence, Age, Marital Status, Educational Qualification, Occupation, Nature of the Family, Members in the Family, Earning Members in the Family, Monthly Income, Family Income per Month, Period of Customership, Period of Usage , Frequency of Usage have an influence on their level of awareness.
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