Published: 30-04-2018

Articles

Examining the Impact of Role Overload on Job Stress, Job Satisfaction and Job Performance-A study among Married Working Women in Banking Sector

Monika Mittal, Dr. S.S.Bhakar

1-11

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Demonetization and Remonetization: Macroeconomic Issues and Implications

Richa Awasthi

12-16

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Impact of Demographics on Trading Behavior of Retail Investors in Indian Stock Market - A study of Faridabad district

Pratima Rawal, Dr. Jivan Kumar Chowdhury

17-24

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Impact of Demonetisation on Indian Economy: A Critical Study

Himanshu Kushwaha, Ashwani Kumar, Zainab Abbas

25-31

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Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants

Sharafat Hussain

32-39

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Sectoral Analysis of Bombay Stock Exchange – Application of Garch Models

Prof. Pushpa M. Savadatti

40-52

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An Analysis of the Marketing Practices of Jute Farmers in Assam

Bidyut Jyoti Kalita, Dr. Anjan Bhuyan

53-61

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Digital HRM and its Effective Implementation: An Empirical Study

Savita Saini

62-66

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Empirical Study on Ownership Structure and Financial Performance of Indian Steel Industry

Vasanthakumari. B, Nalla Ramakrishna, Dr. Venugopal

67-77

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User Acceptance of Internet Banking in North India: With Special reference to the Haryana

Dr. Naaz Gorowara, Dr. Ruchika Wadhwa

78-90

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Customer Satisfaction on Services of Private Sector Banks in Erode District of Tamilnadu

Dr. K. Vasudevan

91-95

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Study of Customers’ Preference Towards Investment in Mutual Funds and Equity Shares with Special Reference to Lucknow

Manoj Kumar, Dr. Yasir Arafat Elahi

96-103

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Application of Modern Technologies for the Improvement of Quality Services of Guwahati Municipal Corporation

Banajeeta Sharma, Dr. Arabinda Debnath, Dr. Prodip Kumar Adyapok

104-118

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Firm Performance Determinants of FII in Indian Financial Service Sector

Ms. Monika Khanna, Prof. Meena Sharma, Prof. A. K. Vashisht

119-123

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Perception towards the Direct – to – Consumer Advertisements of Health Care Products-Advertisers’ Perspective

Gargi Sarma

124-130

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A Study on the Influence of Intrinsic Factors on the Basis of Gender

Dr. Garima Chaudhary

131-136

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Measuring the Effectiveness of Students Performance Influenced by Digital Learning Environment Concerning Cuddalore District

Dr. C. Ramesh Kumar

137-142

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