Vol. 5 No. 2(7) (2018)

Articles

• Examining the Impact of Role Overload on Job Stress, Job Satisfaction and Job Performance-A study among Married Working Women in Banking Sector

  Monika Mittal, Dr. S.S.Bhakar

  1-11

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• Demonetization and Remonetization: Macroeconomic Issues and Implications

  Richa Awasthi

  12-16

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• Impact of Demographics on Trading Behavior of Retail Investors in Indian Stock Market - A study of Faridabad district

  Pratima Rawal, Dr. Jivan Kumar Chowdhury

  17-24

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• Impact of Demonetisation on Indian Economy: A Critical Study

  Himanshu Kushwaha, Ashwani Kumar, Zainab Abbas

  25-31

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• Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants

  Sharafat Hussain

  32-39

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• Sectoral Analysis of Bombay Stock Exchange – Application of Garch Models

  Prof. Pushpa M. Savadatti

  40-52

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• An Analysis of the Marketing Practices of Jute Farmers in Assam

  Bidyut Jyoti Kalita, Dr. Anjan Bhuyan

  53-61

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• Digital HRM and its Effective Implementation: An Empirical Study

  Savita Saini

  62-66

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• Empirical Study on Ownership Structure and Financial Performance of Indian Steel Industry

  Vasanthakumari. B, Nalla Ramakrishna, Dr. Venugopal

  67-77

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• User Acceptance of Internet Banking in North India: With Special reference to the Haryana

  Dr. Naaz Gorowara, Dr. Ruchika Wadhwa

  78-90

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• Customer Satisfaction on Services of Private Sector Banks in Erode District of Tamilnadu

  Dr. K. Vasudevan

  91-95

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• Study of Customers’ Preference Towards Investment in Mutual Funds and Equity Shares with Special Reference to Lucknow

  Manoj Kumar, Dr. Yasir Arafat Elahi

  96-103

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• Application of Modern Technologies for the Improvement of Quality Services of Guwahati Municipal Corporation

  Banajeeta Sharma, Dr. Arabinda Debnath, Dr. Prodip Kumar Adyapok

  104-118

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• Firm Performance Determinants of FII in Indian Financial Service Sector

  Ms. Monika Khanna, Prof. Meena Sharma, Prof. A. K. Vashisht

  119-123

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• Perception towards the Direct – to – Consumer Advertisements of Health Care Products-Advertisers’ Perspective

  Gargi Sarma

  124-130

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• A Study on the Influence of Intrinsic Factors on the Basis of Gender

  Dr. Garima Chaudhary

  131-136

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• Measuring the Effectiveness of Students Performance Influenced by Digital Learning Environment Concerning Cuddalore District

  Dr. C. Ramesh Kumar

  137-142

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