A Study on the Influence of Intrinsic Factors on the Basis of Gender
Keywords:
Motivation, Cognition, Perception, Belief And Attitude, Consumer behaviorAbstract
The most permanent thing in this world is change. The consumer behavior keeps changing and the influence of many factors is there in the formation of consumer behavior. The influence of these factors is compared between male and female consumers. The marketers are suggested to focus on these factors in order to attract more and more male consumers and to concentrate on these factors in order maintain in order to retain the existing consumers. The factors so studied in this paper are motivation, cognition, perception, belief and attitude and the influence of these factors on the male and female consumers is taken into consideration.
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