Customer Satisfaction on Services of Private Sector Banks in Erode District of Tamilnadu
Keywords:
Customer Satisfaction, Banking services, Service Quality, Private BanksAbstract
With the growth of the economy, the service sector, more specifically the banking industry has been gaining movement in the past two decades. The increasing competition has resulted in the need for increased customer services through the use of new technologies of service. The customers are also gaining knowledge on the service provision by various banks. Indian banking has witnessed a significant shift in its operating environment during the last decade. Various reform measures, both qualitative and quantitative, were introduced with an objective to revitalize Indian banking sector and to meet the future challenges, banks should create proper customer satisfaction on services by examining the consumers. This paper examines the satisfaction of services offered by private sector banks in Erode district of Tamilnadu. The study is mainly based on the primary data, collected from 316 bank customers in Erode district through questionnaire method during the year 2015. This study concludes that the customers of private sector banks are satisfied with the services offered by them. This study also concludes that the Customers can be retained if the bank tries to measure and improve customer service offered to them on a continuous basis
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