Published: 19-01-2019

Articles

Brand Satisfaction and Brand Equity: An Interplay between various Dimensions of Customer Brand Engagement

Priyanka Kaushik, Dr. Harmeen Soch

01-07

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Mobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers

Ms. Jaspreet Kaur, Dr. Harmeen Soch

08-17

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Do Demographic Variances Impact the Organizational Culture Perceptions: A Study of Insurance Industry?

Ms. Rizwana Rafiq

18-31

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Development of Risk Management Process Tool

Dr.Hemalatha Ramkrishnan, Mr. Rohan Mammen

32-44

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Scale Development for Measuring Consumer Skepticism towards Online Shopping

Apoorva Kumar, Pawan Garga

45-54

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Testing Semi-Strong Efficiency of Indian Stock Market – Evidence from Union Budget

Dr. S. Sathyanarayana, Prof. Sudhindra Gargesa

55-69

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Price Discovery in Spot and Futures Market: Evidence from Selected Sensex Companies

Dr. Karamjeet Kaur

70-77

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A Case Study on Paytm Users’ Behaviour in Salem City, Tamilnadu

R. Kavitha, R. Rajeswari

78-84

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Challenges Faced by Organized Retail Outlets – A Study

R. Sivanesan, Dr. G. Jones Green

85-94

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Rural Entrepreneurship in the Twin District of Karbi Anglong: A Study

Santika Timungpi, Lovin Kro

95-101

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Impact of Public Debt on Economic Growth in Case of India: A Co-Integration Based Study

Shah Husain, Dr. Mohammad Asif

102-107

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Impact of Third Party Credit Ratings on Loan Appraisal Process and Resultant Non Performing Assets

Alaknanda Lonare, Yash Shah, Lakshya Sredharan, Prafull Tawade, Rishikesh Wagh

108-117

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Financial Literacy of MSMEs in Vizianagaram District – A Study on Critical Factors of Select Variables

Ms. S. Aparna Pavani, Prof. P. Veni

118-127

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Traditional System to Cloud Computing – Pros and Cons-Risk and Responsibility

Shija T.

128-133

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Investors’ Behaviours towards Investment Avenues in Tirunelveli District

M. Nallakannu, Dr. V.M. Selvaraj, Dr. N. Rajeswari

134-139

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Study on Major Benefits of Business Process Reengineering and its Impact on Productivity of Small and Medium Sized Enterprises

Hanumant D. Ubale, Dr. Sandhya D. Dhabe

140-145

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Punter Gratification in Beauty Parlors

Dr. Kiruthiga V.

146-149

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