Vol. 6 No. 1(2) (2019)

Articles

• Brand Satisfaction and Brand Equity: An Interplay between various Dimensions of Customer Brand Engagement

  Priyanka Kaushik, Dr. Harmeen Soch

  01-07

  • PDF

• Mobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers

  Ms. Jaspreet Kaur, Dr. Harmeen Soch

  08-17

  • PDF

• Do Demographic Variances Impact the Organizational Culture Perceptions: A Study of Insurance Industry?

  Ms. Rizwana Rafiq

  18-31

  • PDF

• Development of Risk Management Process Tool

  Dr.Hemalatha Ramkrishnan, Mr. Rohan Mammen

  32-44

  • PDF

• Scale Development for Measuring Consumer Skepticism towards Online Shopping

  Apoorva Kumar, Pawan Garga

  45-54

  • PDF

• Testing Semi-Strong Efficiency of Indian Stock Market – Evidence from Union Budget

  Dr. S. Sathyanarayana, Prof. Sudhindra Gargesa

  55-69

  • PDF

• Price Discovery in Spot and Futures Market: Evidence from Selected Sensex Companies

  Dr. Karamjeet Kaur

  70-77

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• A Case Study on Paytm Users’ Behaviour in Salem City, Tamilnadu

  R. Kavitha, R. Rajeswari

  78-84

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• Challenges Faced by Organized Retail Outlets – A Study

  R. Sivanesan, Dr. G. Jones Green

  85-94

  • PDF

• Rural Entrepreneurship in the Twin District of Karbi Anglong: A Study

  Santika Timungpi, Lovin Kro

  95-101

  • PDF

• Impact of Public Debt on Economic Growth in Case of India: A Co-Integration Based Study

  Shah Husain, Dr. Mohammad Asif

  102-107

  • PDF

• Impact of Third Party Credit Ratings on Loan Appraisal Process and Resultant Non Performing Assets

  Alaknanda Lonare, Yash Shah, Lakshya Sredharan, Prafull Tawade, Rishikesh Wagh

  108-117

  • PDF

• Financial Literacy of MSMEs in Vizianagaram District – A Study on Critical Factors of Select Variables

  Ms. S. Aparna Pavani, Prof. P. Veni

  118-127

  • PDF

• Traditional System to Cloud Computing – Pros and Cons-Risk and Responsibility

  Shija T.

  128-133

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• Investors’ Behaviours towards Investment Avenues in Tirunelveli District

  M. Nallakannu, Dr. V.M. Selvaraj, Dr. N. Rajeswari

  134-139

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• Study on Major Benefits of Business Process Reengineering and its Impact on Productivity of Small and Medium Sized Enterprises

  Hanumant D. Ubale, Dr. Sandhya D. Dhabe

  140-145

  • PDF

• Punter Gratification in Beauty Parlors

  Dr. Kiruthiga V.

  146-149

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