A Case Study on Paytm Users’ Behaviour in Salem City, Tamilnadu
Keywords:
Mobile wallet, Paytm, Demonetization, Cashless TransactionAbstract
India is one of the fast growing nations in using the mobile wallet system. There are many initiatives such as digital India, and demonetization have helped the mobile wallet companies to increase the usage among the people. Paytm is one of the leading digital payment gateways. After the demonetization move in Nov 2016, there was a huge cash crunch which has made a quick burst of users who adopted the wallets. Paytm offers varied payment services such as mobile recharges, utility bill payments, booking movie tickets, reserving bus, train etc. When Unified Payment Interface (UPI) was introduced by government of India there was a notion that mobile wallets growth would be decreased, but Paytm has interfaced the application with UPI that eventually helped to grow the mobile wallets usage due to higher number of UPI interoperability. This study focuses on analyzing the behaviour of Paytm users and usage level of Paytm at pre and post demonetization. Primary data are collected from 50 respondents following questionnaire method. Hence, the study concludesthat the behaviour of the respondents on the attributes which are available in Paytm are exercising good but at the usage level, it is low in post demonetization since the application of UPI.
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