Published: 25-07-2013

Articles

EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS’ PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY

Edwin Chukwuemeka Idoko, Nwaizugbo C. Ireneus, Anayo D. Nkamnebe , Victor I. Okoye

1-11

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PATTERNS OF LANGUAGE USE IN SHOP SIGNS IN MALAYSIAN TOWNS

Dr Kamisah Ariffin, Misyana Susanti Husin

12-20

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MECHANISMS OF FINANCIAL ENGINEERING AS NEW ALTERNATIVES

Hoda Ahmed Ibraheem

21-40

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IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE BEHAVIOR

Dr. Mahabir Narwal, Dr. Geeta Sachdeva

41-54

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CHANGES IN DEMAND: THE ROLES OF ACADEMIC LEADERS IN MALAYSIA

Dr. Zuraina Dato Mansor, Prof. Chun Kwong Han

54-62

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FOREIGN INSTITUTIONAL INVESTMENT: A STUDY OF CO RELATIONSHIP WITH MUTUAL FUNDS INVESTMENT AND SENSEX

Tanu Agarwal

63-69

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LEATHER PUPPET IN JAVANESE RITUAL CEREMONY

Dr. Sunarto, M.Hum

70-78

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THE PERSPECTIVE OF ARCHITECTS AND DESIGNERS IN INDONESIA ABOUT THE USABILITY OF CLOUD STORAGE TO SUPPORT THEIR ACTIVITIES

F. Priyo Suprobo

79-86

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WORKING CAPITAL MANAGEMENT OF MAKSON HEALTHCARE PVT LTD: A TRADE -OFF BETWEEN LIQUIDITY AND PROFITABILITY, AN EMPIRICAL STUDY

Ms. Ankita Rajdev

87-94

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THE PERCEPTION OF SMALL AND MEDIUM ENTERPRISES (SMES) MARKETING MANAGERS ON IMC STRATEGY IN ZIMBABWE: A CASE OF MASVINGO URBAN

Jilson Zimuto

95-100

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SOURCES OF INFORMATION INFLUENCING STUDENTS’ SELECTION OF B-SCHOOLS

Dr. Dhiraj Jain, Ms. Monika Shrimali

101-113

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FACTORS INFLUENCING ENTREPRENEURSHIP AMONG FARMING COMMUNITY IN UTTAR PRADESH

Amarendra Pratap Singh

114-121

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MPR STRATEGIES MODELING FOR INCREASING STUDENTS’ INTAKE AT PRIVATE UNIVERSITIES IN CENTRAL JAVA- INDONESIA.

Lina Sinatra Wijaya, Krismiyati

122-129

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INTERVENTIONS FOR PROMOTING GENDER EQUITY AT ELEMENTARY EDUCATION LEVEL IN SOUTH KASHMIR: AN EVALUATIVE STUDY

Showkeen Bilal Ahmad Gul, Dr. Zebun Nisa Khan

130-138

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AVAILABILITY OF HOUSEHOLD FACILITIES AMONG BEGGARS’ HOUSEHOLDS: A REGIONAL ANALYSIS

Dr. Jabir Hasan Khan, Dr. Menka, Nisar Ahmed

139-146

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TECHNOLOGY INTEGRATION IN TEACHER EDUCATION: AN INFUSION OR A DELUSION?

Upasana Singh

147-154

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FACTORS INFLUENCING READYMADE APPAREL PURCHASE IN JALANDHAR CITY

Dr. Anand Thakur, Mr. Bhuvan Lamba

155-162

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