SOURCES OF INFORMATION INFLUENCING STUDENTS’ SELECTION OF B-SCHOOLS
Keywords:
Management Institutes, B-Schools, Return on investmentAbstract
In the context of higher education especially Business Management education in Rajasthan, a noticeable trend has been the increasing competition among B-Schools to attract the students. Various competitive strategies have been used to attract the students. The study is aimed to identify the various sources of information that influences a student’s selection of a B-School in Rajasthan. Data was collected from the students from the five major cities of Rajasthan (Jaipur, Jodhpur, Ajmer, Kota and Udaipur). A sample of 201 students was surveyed for the present study. F- Test ANNOVA was used to find the association/non association between the variables.
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