View of EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS’ PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY

Return to Article Details EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS’ PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY Download Download PDF