WORKING CAPITAL MANAGEMENT OF MAKSON HEALTHCARE PVT LTD: A TRADE -OFF BETWEEN LIQUIDITY AND PROFITABILITY, AN EMPIRICAL STUDY
Keywords:
Working Capital, Liquidity, Trade Off and Makson Healthcare Pvt Ltd, ProfitabilityAbstract
This paper makes an attempt to provide an insight into the conceptual side of working capital and to assess the impact of working capital management on liquidity, of Makson. Liquidity management is a prerequisite for the very survival of the concern. The short term creditors of the firm are primarily interested in knowing the firm’s ability to meet its current and short term obligations. And so liquidity and profitability trade off have become a crucial issue among any organization. The paper analyses the association between the liquidity management and profitability of Makson Group.
For analyzing the performance of liquidity management, the management accounting technique ratio analysis is used. And statistical techniques like measures of central tendency, measures of dispersion, Pearson correlation, and Spearman’s rank correlation have been used. The students’t test has been applied to test the significance of rank correlation coefficient.
The findings suggest that the liquidity is managed mostly by owners past experience and data and hence, there is no significant correlation between liquidity and profitability is seen. The originality of the paper is that it conceptualises liquidity management in Makson group as a learning process.
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