Published: 27-04-2018

Articles

Influence of Demographic Characteristics on Service Recovery Performance: A Study of Frontline Staff of India Post

Padmanaban Sooresh, Dr. S. Victor Anandkumar

1-10

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Determinants of Customer Based Brand Equity in Indian Telecommunication Sector

Dr. Monica Bedi, Dr. Pooja Chopra

11-22

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Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls

Pratibha Rai

23-28

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Customer Satisfaction in Operation of Pradhan Mantri Jan Dhan Yojana (PMJDY) Account: An Empirical Evidence

Dr. R. Magesh Kumar, Dr. C. Samuel Joseph

29-35

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Teachers’ Work Value Towards Workplace Culture in Educational Organization of Malaysia

Abdul Ghani Kanesan Abdullah, Ying-Leh Ling, Azians Binti Abu Hassan

36-41

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Study of Consumer Demographics, Awareness, Perceptions and beliefs as Determinants of Consumer Acceptance of Foods with Health Claims in India

Rajesh. P. Jawajala, Dr. Prafulla. A. Pawar, Amruta. R. Jawajala

42-57

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Assessing Financial Literacy Level among Teaching Faculty- A Study with Reference to Dakshina Kannada District

Dr. Yathish Kumar, Abhinandan

58-64

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An Emprical Analysis of Working Capital Management of Selected Airline Companies in India

G. Kalpana, Dr. A. Muthusamy

65-70

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Consumer Behaviour towards Marketing Mix in Organized Retail: A Study with reference to Supermarkets in Mangalore

Madhukar S M, Dr. M. G. Krishnamurthy, Ashwitha Karkera N

71-76

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Sustainability in a Product/Service Promotion Model Based on A Spiritual Approach Through a Guided Meditation Technique in Latin-American CEOs

Enrique Reig, Bernardo Quintana-Kawage, Eloy García, José Llovera, Sharon Aiza-Engel, Isaac Jauli, Jorge Díaz

77-81

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Gender Management and Behavioural Outcomes of Women at Work

Miebi Ugwuzor

82-91

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Digital Penetration and Investment Pattern of Households: A Comparative Study Between Capital Market and Non- Capital Market Investments

Gayathri S Nair, Dr. Resia Beegam S

92-102

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Efficient Spiritual Leadership Related to an Appreciative Inquiry-Style of Leadership in a Sample of Mexican Family Firms Owners

Enrique Reig, Bernardo Quintana-Kawage, Ceferi Soler, Hector Gaete, Sharon Aiza-Engel, Jaime Villareal, Marcello De Maria

103-108

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Consumer Ethnocentrism and Chinese Products Evaluation

Arshveer Kaur

109-114

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An Empirical Analysis Over Knowledge on Financial Products and Investment Choices of Urban and Rural Households

Mrs. Selvamohana. K, Dr. S. Kavitha

115-122

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Accessibility of Financial Reporting on the Internet in India: A Comparative Study of Public and Private Sector Giants

Dr. Manjinder Singh

123-140

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