Vol. 5 No. 2(5) (2018)

Articles

• Influence of Demographic Characteristics on Service Recovery Performance: A Study of Frontline Staff of India Post

  Padmanaban Sooresh, Dr. S. Victor Anandkumar

  1-10

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• Determinants of Customer Based Brand Equity in Indian Telecommunication Sector

  Dr. Monica Bedi, Dr. Pooja Chopra

  11-22

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• Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls

  Pratibha Rai

  23-28

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• Customer Satisfaction in Operation of Pradhan Mantri Jan Dhan Yojana (PMJDY) Account: An Empirical Evidence

  Dr. R. Magesh Kumar, Dr. C. Samuel Joseph

  29-35

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• Teachers’ Work Value Towards Workplace Culture in Educational Organization of Malaysia

  Abdul Ghani Kanesan Abdullah, Ying-Leh Ling, Azians Binti Abu Hassan

  36-41

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• Study of Consumer Demographics, Awareness, Perceptions and beliefs as Determinants of Consumer Acceptance of Foods with Health Claims in India

  Rajesh. P. Jawajala, Dr. Prafulla. A. Pawar, Amruta. R. Jawajala

  42-57

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• Assessing Financial Literacy Level among Teaching Faculty- A Study with Reference to Dakshina Kannada District

  Dr. Yathish Kumar, Abhinandan

  58-64

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• An Emprical Analysis of Working Capital Management of Selected Airline Companies in India

  G. Kalpana, Dr. A. Muthusamy

  65-70

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• Consumer Behaviour towards Marketing Mix in Organized Retail: A Study with reference to Supermarkets in Mangalore

  Madhukar S M, Dr. M. G. Krishnamurthy, Ashwitha Karkera N

  71-76

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• Sustainability in a Product/Service Promotion Model Based on A Spiritual Approach Through a Guided Meditation Technique in Latin-American CEOs

  Enrique Reig, Bernardo Quintana-Kawage, Eloy García, José Llovera, Sharon Aiza-Engel, Isaac Jauli, Jorge Díaz

  77-81

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• Gender Management and Behavioural Outcomes of Women at Work

  Miebi Ugwuzor

  82-91

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• Digital Penetration and Investment Pattern of Households: A Comparative Study Between Capital Market and Non- Capital Market Investments

  Gayathri S Nair, Dr. Resia Beegam S

  92-102

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• Efficient Spiritual Leadership Related to an Appreciative Inquiry-Style of Leadership in a Sample of Mexican Family Firms Owners

  Enrique Reig, Bernardo Quintana-Kawage, Ceferi Soler, Hector Gaete, Sharon Aiza-Engel, Jaime Villareal, Marcello De Maria

  103-108

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• Consumer Ethnocentrism and Chinese Products Evaluation

  Arshveer Kaur

  109-114

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• An Empirical Analysis Over Knowledge on Financial Products and Investment Choices of Urban and Rural Households

  Mrs. Selvamohana. K, Dr. S. Kavitha

  115-122

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• Accessibility of Financial Reporting on the Internet in India: A Comparative Study of Public and Private Sector Giants

  Dr. Manjinder Singh

  123-140

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