Digital Penetration and Investment Pattern of Households: A Comparative Study Between Capital Market and Non- Capital Market Investments
Keywords:
Digital economy, investment, households, demonetizationAbstract
Digital penetration will help to transform the economy into a digital knowledge based economy. Within few months after the announcement of demonetization, the aim of the move has changed from curbing black money to achieving digital economy. So, the demonetization can be considered as a tool to achieve digital economy. Investment is regarded as one of the key factors of development of an economy. Household sector can be considered as a main source of finance for the banks, corporates and the government. The household makes their investment in capital market and non-capital market sectors. Concern for the future will influence the investment pattern of households. Households in Kerala have traditional mindset and they are not fully adaptable to the changing situation. People will shift the mode of operation when they find it very easy to operate the digital mode and will change the investment pattern whey find it more benefit to invest in a particular sector. If the mindset of the households changes, they can earn high return from a proper investment by using an appropriate mode for transactions in this changing conditions.
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