Sustainability in a Product/Service Promotion Model Based on A Spiritual Approach Through a Guided Meditation Technique in Latin-American CEOs
Keywords:
Meditation, Spiritual Approach, Sustainability, MarketingAbstract
In the current investigation, a guided meditation technique was designed to reach the spiritual aspect of the inner consciousness in order to receive its influence and by being able to think according to sustainable patterns. During the meditation and through a marketing process, participants selected the best options of products or services which fit their spiritual concerns. In the end, participants discovered ways to do business by taking care of the environment and by being able to feel joy due to the approach they had with their inner spiritual aspect.
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