Promotion of SHG Through Cloud Computing Platform

Abstract

This paper focuses on marketing problems faced by the women SHG in the study area. The growth in the online marketing and the trend of digital marketing demands SHG to join e-commerce to market their products. The respondents were asked about their difficulties in the operation and working of the SHG and the common issue was marketing of their produce. Thus, the current study focuses on the benefits of the SHG and the problems faced by them in marketing. The paper has also suggested a cloud-based marketing model for the SHG which can be used by the SHG to market and sell their produce. The study also identified various difficulties in implementation of the model and solution for the same.