GENERAL RULE OF THUMB OF CSR PROGRAM TO INCREASE INTAKE IN HIGHER EDUCATION
Keywords:
CSR program, Intake, Higher EducationAbstract
Corporate Social Responsibility is an inseparable program in Higher Education. It is not only a way of actualizing their existence in the society but also has hidden message whether it is directly or indirectly communicated. This study aims to find out what things should be taken into account when Higher Education wants to implement CSR. This involves 7 Higher Education and 7 High schools. The data are collected through interview using open-ended questions. The data is then analyzed to answer the research question. Finally, there two rules that should be done by Higher Education to create an effective CSR program. They are “Listen and Respond” and “Sustainability”. By having implemented those two rules, it is expected that it could give a positive impact towards the intake in Higher Education.
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