DIRECT COMMUNICATION IN THE ELECTORAL CAMPAIGN
Keywords:
communication, electoral campaign, phone callsAbstract
Today, with the extraordinary development of the means of communication conditioned by the increasing popularization of most social aspects of human life, the direct way of communication is used mainly in informal and everyday situations. Other types of human social actions which depend in one way or another on the public support, always imply a medium or intermediary in the delivering of the message, in order to reach as many citizens as possible. Accordingly, it is expected for immediate forms of communication in politics to lose value and attractiveness and to be replaced by direct or mediated communication. In this paper we expose some of aspects of direct communication in political campaigh, focusing strictly on door-to-door campaign, distribution of printed material, phone calls and using letters in electoral campaign
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