A STUDY OF THE GENDERED PERCEPTION OF TOURISM IN COASTAL GOA (INDIA)
Keywords:
culture, economic, family, moral, psycho-social, tourismAbstract
This paper examines the impact of tourism on the moral and family values, culture, crime levels, benefits and the adverse effects of tourism and tourism related businesses on the locals in the coastal village of Cavelossim, Goa (India). The study involved a sample of 232 households. Using Chi-square and Kruskal-Wallis H test, it was found that across gender there was a significant difference in the perceived impact of tourism on family values. Male and female household heads collectively believed that the most popular benefit of tourism was an increase in income and the most severe adverse effect was rise in the prices of food. However, as compared to females, more male household heads perceived that the local economy was not stimulated by tourism and that the government was the major beneficiary of tourism activity. The most popular tourism related business was renting of rooms. The paper concludes with the plea that since it is the locals who are primarily affected by tourism activities, stakeholders need to consider their views and perceptions such that while accommodating and entertaining tourists, there is minimal intrusion and destruction to the host community.
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