TELEVISION AND DEVELOPMENT OF RURAL WOMEN- A STUDY
Keywords:
Development, Television, rural development, rural women, social goals, cultureAbstract
Television as a mass medium has profound impact on society. The pivotal role of Television as an instrument of development by altering the human perspective and transforming the traditional mindset of society is well recognized. TV has not only occupied the leisure hours of women but the whole family is also found busy viewing television programmes for varying length of hours. This paper basically intends to examine the role of TV in the development of rural women. The term development in its broadest sense in the context of India refers to rural development. Rural development has been viewed as an economic planned change to achieve desirable social goals in India since independence. Eapen (1988: 67), in his diagnosis and analysis opens up the Pandora of problems related to the inherent conflicts and contradiction between the state policy regarding electronic media and actual use for development. This study quantitatively analyses the role of television in igniting development among rural women. Thiruvarur, one of the most back ward district in Tamil Nadu is taken as the locale of the study. Hundred rural women samples are selected for the research. This research paper underscores that TV has profound impact on social, economic, cultural and political life of rural women
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