A STUDY OF ATTRITION RATE AMONG SALES FORCE OF LIFE INSURANCE COMPANIES IN DELHI
Keywords:
Reasons for attrition, managing attrition and motivationAbstract
The last decade saw an upheaval in the growth and development of the Indian Economy, which was accompanied by the revolution in all fronts and a radical change in the way life insurance business was done. After globalization in year 2000, the insurance sector in India is rising rapidly to bring in growth and employment opportunities. But the major challenge faced by insurance companies is employee turnover or high attrition rate especially in sales force. It is expected that by 2020, the Indian Insurance sector will be amongst the top 3 in the world. But to reach up to this level the insurance companies have to take steps to reduce the increasing rate of attrition. This study will focus the reasons for high attrition rate among sales force of life insurance companies and how to manage high attrition rate.
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