YOUNG PEOPLE AND CREATIVE VIDEO PRODUCTION: A CASE STUDY OF MEDIA MAKING ON ISSUES OF STRESS AND FRIENDSHIP AMONG SECONDARY SCHOOL STUDENTS IN MALAYSIA

Authors

  • Dr. N.V.Prasad Associate professor School of Communication Universiti Sains Malaysia, Penang, Malaysia
  • Aaron Rao Lecturer Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman Perak, Malaysia
  • Mohd. Zain Dollah Senior Lecturer School of Communication Universiti Sains Malaysia, Penang, Malaysia

Keywords:

New Media literacy, Video making, Creative visual, Critical inquiry, Young people, Stress & Friendship

Abstract

This paper discusses a study in which groups of young people aged sixteen recorded videos, using camcorder equipment on the issues of stress and friendship in their lives. The main aim of the study was to engage young people with media critically and creatively. The paper describes how this project gave young people an opportunity to enhance their media literacy skills through a video production experience. In this digital media age, it is essential for the young people to develop a sense of media awareness and activism to facilitate social learning in relation to the surrounding world. In building a productive learning culture among young people, media literacy is a necessary intervention in developing critical understandings, creative abilities, and active participations. This paper presents the summary of findings related to production theme and narrative analysis of their videos. This study has demonstrated that digital video production can be a powerful vehicle for enhancing media literacy skills among young people in Malaysia.

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References

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Published

05-09-2021

How to Cite

Dr. N.V.Prasad, Aaron Rao, & Mohd. Zain Dollah. (2021). YOUNG PEOPLE AND CREATIVE VIDEO PRODUCTION: A CASE STUDY OF MEDIA MAKING ON ISSUES OF STRESS AND FRIENDSHIP AMONG SECONDARY SCHOOL STUDENTS IN MALAYSIA. Researchers World - International Refereed Social Sciences Journal, 3(4(1), 83–89. Retrieved from https://researchersworld.com/index.php/rworld/article/view/726

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