PUBLIC RELATIONS STRATEGIES AND THE ADMINISTRATION OF JOS NORTH LOCAL GOVERNMENT AREA, PLATEAU STATE, NIGERIA
Keywords:
Public Relations, Communication, Local Government, Administration and Peace buildingAbstract
The study set out to critically examine the place of public relations in the administration of local government areas in plateau state, with Jos North Local Government Area as an area of study. The study examines the extent to which public relations is used to manage the local government area, which has been riddled with one form of crisis or the other, in the last ten years. In addition, the paper examines the factors which impede the effective practice of public relations in Jos North Local Government Area and also, the public relations strategies that can be used to effectively manage the crisis in Jos. The survey research method was adopted and the questionnaire was used as instrument of data collection. One hundred (100) copies of questionnaire were administered to the sampled population. Findings show that, although the Local government endeavours to inform the people about its policies and programmes, the information provided, is done on an occasional basis. Findings show that there is a general dissatisfaction with public relations practice in Jos North Local Government Area. Based on the findings, the paper concludes that the extent to which Jos North Local Government recognises and makes use of public relations is little. On the basis of the findings and conclusion, the paper, among others recommended that, local governments in Nigeria should evolve public relations policies, which will serve as guides towards their attainment of public relations objectives.
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