A STUDY ON CUSTOMER BASED BRAND EQUITY OF YAMAHA IN CUDDALORE
Keywords:
CBBE, Brand association, Perceived qualityAbstract
This study is carried out measuring the customer based brand equity of Yamaha motors private limited in Cuddalore city four outlets were located in Cuddalore, Chidambaram, Panruti, Kurinchipadi. The collected data is analyzed in this research by using various tools. After analysis the researcher found more positive results and negative result also. At the same time the researcher provide some suggestions also to overcome those difficulties. Some of the areas should be concentrated by the organization such as advertisement, service are the dissatisfied elements as per my research. The customer expecting more performance in the brand.
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