DETERMINANTS OF BUSINESS SUCCESS: TRUST OR BUSINESS POLICY?
Keywords:
Determinants, business, success, trust, business policy, bankruptcyAbstract
Most times businesses prefer to trust their business partners and customers in achieving success than keeping to the rules and regulations guiding the business activities. Experience has also shown that many businesses claimed to rely on trust to achieve business success, however, business policy seems to play more significant and effective role in achieving business success and keeping the business going. Therefore, the issue of whether trust determines business success better than business policy called for an urgent attention as many businesses relied on trust rather than business policy. In view of this, the paper examines which among one of these factors better determine business success. It examined trust and business policy based on credit and loans perspective. Based on the literature and previous business experience, it was argued that businesses could make better success and prevent the business from death by sticking on their business policy rather than mere business trust which could be injured.
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