MULTINATIONALITY -PERFORMANCE RELATIONSHIP: A REVIEW AND RESEARCH AGENDA
Keywords:
Multinationality, Performance, Relationship, Multinationals, Literature reviewAbstract
The aim of this paper is make a review of the literature of the empirical studies about the multinationality-performance relationship. The surveys developed during the period 2003-2014 were reviewed. The results identified some gaps and future research agenda to be addressed such as: use of moderator and mediator variables in the multinationality-performance relationship, the use of non-financial/accounting indicators as indicators of performance, carry our comparative surveys between countries and regions and the inclusion of internationalization motivation.
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