A STUDY ON THE FACTORS THAT AFFECT FOR THE LESS CHANNELLING TO USAGE HUTCH MOBILE SERVICE PROVIDER IN MATARA DISTRICT, SRI LANKA 2014
Keywords:
Hutch, Mobile Network Operator, Market Share of Sri LankaAbstract
This research investigates the hypothesis on the enabling factors that affect for the less channeling to usage hutch mobile service provider in Matara District, Sri Lanka. The objective was helpful in providing a clear picture as to what were the reasons behind for the minimum market share holder of mobile communication service providers in Matara District, Sri Lanka. The study was a cross-sectional survey among a representative sample of 200 male and female from the Matara District with varying socio-economic status and varying levels of occupation status from selected Divisional Secretariats in Matara District. A number of major influential factors that affected for the less channeling to the hutch mobile connection in Matara District, Sri Lanka were examined through this research study. The study highlighted less market share for Hutch mobile connection in Matara District, Sri Lanka. In the present study, Hutch mobile connection demand rate among peoples in the Matara District, Sri Lanka, was found to be 9.5%. The channeling to usage Hutch mobile service provider university students was found to be high. The principal factors affecting the Hutch usage of these people in terms of magnitude were new schemes or up gradation of the hutch mobile connection, network problems on the hutch mobile connection and level of knowledge about the facilities of the hutch mobile connection.
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