Impact of Service Quality on Customer Satisfaction: An Empirical Study in Selected Public and Private Sector Banks
Keywords:
Assurance, Customers, Customers Satisfaction, SERVQAUL, Tangibility, Reliability, ResponsivenessAbstract
Service Quality in managing in a banking sector is the most imperative criteria and resource for assessing and fulfilling clients and in this way, builds the customer loyalty and normal standard for dependability of clients. Among the service quality determinants, tangibility, responsiveness, reliability, assurance have constantly assumed a crucial part. In this paper an endeavor is made to discover the effect of Service Quality measurements on Customer Satisfaction from the investigation it is discovered that substantial quality, dependability, responsiveness and affirmation significantly affect Customer Satisfaction. At last, it is likewise discovered that there is no noteworthiness distinction out in public and private sector banks with identified with SERVQAUL measurements.