THE EFFECT OF E-BANKING ON CUSTOMERS’ SATISFACTION IN FINANCIAL SERVICES: AN EMPIRICAL INVESTIGATION ON FINANCIAL SECTOR IN SAUDI ARABIA
Keywords:
Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Customer AttitudeAbstract
The aim of this study is to investigate the effect of e-banking on customers’ satisfaction in financial services in Saudi Arabia. The data of this study was collected from both international and national Saudi banks’ customers. The collected data then has been analyzed using the SPSS version 20. Consequently, the results showed that the perceived usefulness, perceived ease of use, perceived credibility, and customer attitude are positively and significantly affect customers satisfaction in Saud Arabia. The correlation analysis showed that there is a significant and positive relationship between E-banking factors and customers satisfactions in Saudi Arabia.
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