COVERAGE OF HEALTH INFORMATION IN ELECTRONIC MEDIA – A STUDY
Keywords:
Mass Media, Advertisements, Health Issues, Healthcare ProductsAbstract
The one of the basic principle of the media has to spread the information to create awareness in the people for the welfare of the state. It is well known that the mass media are an important social institution in any modern society. There is a greater demand and need for accurate, relevant, rapid and impartial public health information by people, and a growing reliance on mass media as the main source of information. The study was conducted on the health related messages that appear in the electronic media i.e., the radio and television. These two communicative tools are used for the analysis were randomly chosen. This aspect of the study gave the researchers an insight into involvement of the media within the health communications. Detailed content analysis of communication media concluded that all types of media provide information regarding health matters but political, social, crime and sports news were primarily covered in the electronic media.
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