THE DETERMINANTS OF WOMEN BEHAVIOR WHEN CHOOSING BEAUTY CARE COURSES
Keywords:
beauty industry, courses, determinants, wellnessAbstract
The current study presents the main influence factors of women behavior when choosing beauty care courses that are organized by professional beauty schools or by private beauty institutes. For doing this, I chose a quantitative approach, a survey which was applied on 70 women regarding the following topics: the key drivers of promoting beauty courses, the technique of organizing beauty courses, staff involvement and support services. The collected data was analyzed in SPSS software using descriptive statistics and Pearson tests. Results describe that: young women from urban area who graduated high school or faculty and earn a medium salary chose one of the beauty courses: massage, cosmetics, hairstyling, make-up and manicure-pedicure, factors like website design and quality of teaching are the key drivers for choosing one of these courses, all the four researched aspects are very important for respondents.
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