A STUDY ON STIKOM BALI’S STUDENT SATISFACTION LEVELS ON SERVICE EDUCATION
Keywords:
Service Quality, Education, CollegeAbstract
The study on STIKOM Bali’s student satisfaction to education services is necessary to realize the people's demands for high-quality education. For internal STIKOM Bali, this research is an attempt to win the competition with other ICT universities in Bali.The methods used in achieving these goals is through improving the educational service quality in STIKOM Bali.Therefore we need a study to measure the satisfaction level of students and analyze the priority of improvement on educational services in STIKOM Bali according to the perception of the students. The results of the study concluded that CSI index for educational service quality provided by STIKOM Bali hich is included in the high category and still needs improvements, especially on a campus facility services.
Downloads
References
Alifuddin, M. (2012). Reformasi pendidikan strategi inovatif peningkatan mutu pendidikan. Jakarta: Magna Script Publishing.
Azouri, N.M., Daou, L.E., & Khoury, C. (2013). University Image and its Relationship to Student Satisfaction: Case of the Holy Spirit University of Kaslik, Lebanon. Journal of Executive Education, 12(1), 1-13.
Madihah, A. (2012). Analisis Kepuasan Mahasiswa Terhadap Kualitas Pelayanan Pendidikan (Studi Kasus Program Studi Pascasarjana Kajian Administrasi Rumah Sakit Fakultas Kesehatan Masyarakat Universitas Indonesia). Skripsi, Institut Pertanian Bogor.
Fares, D., Achour, M., & Kachkar, O. (2013). The Impact of Service Quality, Student Satisfaction, and University Reputation on Student Loyalty: A Case Study of International Students in IIUM, Malaysia. Information Management and Business Review, 5(12), 584-590.
Gronroos, C. (1990). Service Management and Marketing Managing the Moment of Truth in Service Competition. Massachusetts: Lexington.
Hasan, Iqbal. (2002). Pokok-Pokok Materi : Metodologi Penelitian dan Aplikasinya. Jakarta: Ghalia Indonesia..
Indriantoro, N., & Bambang, S. (2002). Metodologi Penelitian. Yogyakarta: Penerbit BPFE.
Kotler, P. dan Keller, K.L. (2007). Manajemen Pemasaran. Edisi 12. Jilid 2. Alih Bahasa Benyamin Molan. Jakarta : PT. Indeks.
Kotler, P. (2009). Manajemen Pemasaran. Jakarta: Erlangga.
Kuswandi (2004). Cara Mengukur Kepuasan Kerja. Jakarta: Elex Media Komputindo.
Simamora, H. (2004). Manajemen Sumber Daya Manusia. Edisi 3. Yogyakarta: STIE YKPN.
Sianipar, G. J. M. (2011). Pengaruh Kualitas Pelayanan Pendidikan Terhadap Kepuasan Dan Loyalitas Pada Mahasiswa Fakultas Ekonomi Universitas HKBP Nommensen Medan, Tesis, Sekolah Pascasarjana Universitas Sumatera Utara Medan.
Sugiyono. (2014) Metode Penelitian Manajemen. Bandung: Alfabeta.
Suhasimi, A. (2010). Metode Penelitian Suatu Pendekatan Praktik. Jakarta: PT. Rineka Cipta.
Tjiptono, F. (2009). Strategi Pemasaran. Yogyakarta: Andi Offset.
