SMS TECHNOLOGY AS DISASTER WARNING AND ALERT SYSTEM AS PERCEIVED BY SELECTED CONSTITUENTS OF DAVAO DEL NORTE
Keywords:
SMS technology, disaster warning, alert systemAbstract
Anchored on Davis’ (1989) Technology Acceptance Model, three hundred constituents representing the three cities and eight municipalities of Davao del Norte were randomly surveyed on their perceptions about the use of Short Message Service (SMS) technology as a tool for sending disaster warning and alert messages. 145 males and 155 females answered the survey. Tagum City had the highest number of respondents (78) while the municipalities of San Isidro (8) and Talaingod (8) had the least. Results showed that SMS technology as practiced by the Provincial Disaster Risk Reduction Management Council of Davao Del Norte was perceived as good by 93.83% of the respondents. With a mean of 4.17, the use of SMS was perceived as a more credible source that prompted the people to demand for timely information from the authorities. Such communication strategy as coping mechanism was meant to prepare people to brace themselves for upcoming natural calamities. However, barriers such as network problems and hoax messages hindered the transmission of disaster warnings in real time and therefore must be addressed to institutionalize the operation so that SMS technology can better serve its purpose
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