IMPACT OF MOBILE NUMBER PORTABILITY ON MOBILE USERS SWITCHOVER BEHAVIOR-INDIAN MOBILE MARKET

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Published: Aug 25, 2021
Keywords:
Mobile, behavior, switch, network, communication.

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Dr.V. Kumaravel
Head and Professor, Department of MBA, Vivekanandha Institute of Information and Management Studies for Women, Tiruchengode, Namakkal (India)
Mr.C.Kandasamy
Asst. Professor, Advanced Management College Banaglore, India.

Abstract

Mobile number portability permits to a mobile subscriber to switch operators without changing his/her telephone number. This research paper describes that Impact of Mobile Number Portability on Mobile Users Switch over Behavior-Indian Mobile Market. Mobile number portability is now a crucial issue for mobile service providers. The most challenging job for the present day is that retain existing mobile customers. The mobile operator’s ability to retain its customer has a direct impact on its profitability and effectiveness. Losing a customer will affect the mobile operators in terms of cost.

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How to Cite
Dr.V. Kumaravel, & Mr.C.Kandasamy. (2021). IMPACT OF MOBILE NUMBER PORTABILITY ON MOBILE USERS SWITCHOVER BEHAVIOR-INDIAN MOBILE MARKET. Researchers World - International Refereed Social Sciences Journal, 2(4), 200–205. Retrieved from https://researchersworld.com/index.php/rworld/article/view/358
Issue
Vol. 2 No. 4 (2011)
Section
Articles
Copyright (c) 2011 ERM Publications

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