INTEGRATED MARKETING COMMUNICATION AND PROMOTION

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Published: Aug 25, 2021
Keywords:
Integrated Marketing Communication, Information Technology, Promotional Mix, Stakeholders.

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Shakeel-Ul-Rehman
Ph.D., Research Scholar (Anna University of Technology, Coimbatore), Sona School of Management, Tamil Nadu, India.
Dr. M.Syed Ibrahim
Assistant Professor of Commerce, Government Arts College (Autonomous), Tamil Nadu, India

Abstract

Integrated Marketing Communication emerges as a powerful tool that guides practitioners in developing and implementing marketing communications more consistently and effectively. Despite its continuing appeal little is known about its physical or visible form in marketing communication process, but the emergence of this concept has become one of the most significant examples of development in the marketing discipline. It is the most innovative function of marketing endorsed by advertising and marketing practitioners. Integrated Marketing Communication has moved beyond communication to the process of using promotional elements in a unified way so that a synergistic communication effect is created and achieved. The present study explore on the purpose of drawing out whether Integrated Marketing Communication could indeed be seen as an effort towards promotion in practice and also find out some challenges and future of integrated marketing communications for business.

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How to Cite
Shakeel-Ul-Rehman, & Dr. M.Syed Ibrahim. (2021). INTEGRATED MARKETING COMMUNICATION AND PROMOTION. Researchers World - International Refereed Social Sciences Journal, 2(4), 187–191. Retrieved from https://researchersworld.com/index.php/rworld/article/view/356
Issue
Vol. 2 No. 4 (2011)
Section
Articles
Copyright (c) 2011 ERM Publications

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