TRACES OF DOMESTIC VIOLENCE IN ART AND ADVERTISING: TWO CASE STUDIES
Keywords:
women, domestic violence, Victorian painting, American advertisements, consumptionAbstract
The value of art and design in the interpretation and understanding of historical, social, political and economic physiognomy of a civilization, regardless of its national identity, is considered to be very important. This research aims at decoding, analyzing and interpreting the multidimensional and timeless social phenomenon of domestic violence, as well as the social status of women, through the juxtaposition of two carefully selected milestones in the history of art and design (painting, photography, engraving and advertising), which focus not only on Victorian England, but also on the postwar American consumer society. Driven by the selection of characteristic works of art and advertising, we can understand the social and, therefore, the cultural structure of these distinct historical areas in the world map of social evolution. This will help us prove that the characteristics of domestic violence can take the form of a stereotypeand this is why they are repeated, almost unchanged, regardless of the historical, social and cultural character of a nation.
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