CHINA E-COMMERCE MARKET ANALYSIS: FORECASTING AND PROFILING INTERNET USER
Keywords:
Forecasting, Profiling, E-Commerce, Demographic Profile, ArimaAbstract
E-commerce has been increasing rapidly and obviously will be more popular in the future. The growth of internet is believed has given impact on e-commerce’s growth in China because approximately thirty percent Chinese alter to be active internet users. The trend is obviously pointed out the increasing of e-commerce transaction value. This research aims to provide insight to Chinese e-commerce market by performing forecast of internet user. Age, gender, and income, as part of demographic profiles, are selected since they are considered positively influenced internet user’s online activity. Furthermore, this research also provides analysis as guideline for companies that want to enter China e-commerce market. For the purpose of this research, time series analysis using ARIMA model will be used as research method. Overall, findings assert Chinese internet users seem grow rapidly. Male is still predicted dominate market
although, surprisingly, the result shows male user internet is going down gradually by 2015. In addition, the result shows internet users who have high income is increasing. Therefore, it is indicated that luxuries products become potential products to be marketed. Considering overall phenomenon, it is likely that China will still continue to be a prospective e-commerce market in the future.
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