Digital Bharat 2047: Media, Technology, and Cultural Identity in the Age of Transition
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Abstract
Purpose: This research focuses on the evolution of how media and new technologies with cultural and identity plays out for the nation of India and how it is on course to meet its vision of attaining developed nation status by 2047. It examines the effects of digital media and new technologies on culture and heritage, government, and socio-economic integration while seeking to propose a theoretical framework for a sustainable and culturally diverse and integrated post COVID-19 future. Methodology: Following a secondary data analysis approach, the research analyses government reports, including NITI Aayog and TRAI reports, academic databases such as JSTOR and Scopus, policy documents, industry, and case studies. Quantitative data is analyzed using content analysis, thematic coding, trend mapping and comparative analysis to analyze data collected from 2000 to 2024, capturing technological and media developments in India. Key findings concentrate on the presence and roles of new digital technologies such as artificial intelligence, blockchain, as well as social media in the matters of cultural identification, policy dissemination, and economic growth. New media shows possibility in reducing the gap of the digital divide, extending cultural heritage via digital libraries, and representation of culture in leadership and knowledge. These results hold important implications for policy makers to better create environments that also support cultural preservation, for media companies to better design new technologies, and for engineers to blend technological innovation with cultural preservation. Novelty: the study offers the rest of the developing nations a pointer on how to address issues of digital inclusiveness. What makes it unique is that it unifies digital media, technology and culture within the scope of a systematic approach, responding to current challenges and at the same time, it also outlines the future of Digital Bharat 2047.
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