Technology and Election

Abstract

Purpose: India is in the general election year, which is biggest social festival in India. Recently, we came out of the five state assembly elections, which most of political pundits called as semi-final of the 2024 general election. Over the years, lot of things has changed and emerged in Indian politics; parties, leaders, ideologies, way to approach voters, funding to political parties, etc. Methodology: After the invention of computer, internet, social media, the dynamic Information Technologies has deeply impacted on businesses, arts, culture, society, education, etc. And politics, political parties, political leaders, political analysts and voters at large are not an exception. Findings:  Recently, during the assembly elections of five states; MP, Rajasthan, Chhattisgarh, Telangana and Nagaland number of Deep- fake videos were viral on social media in favour of one political party or the others. On this issue, Deep- fake technology, number of social activists raised their voices and Honourable Prime Minister Nagendra Modi also was worriedly concern about the use of Deep- fake videos during the election campaign. Implications:  Political parties are using technologies and Artificial Intelligent to assist them to outreach larger number of voters in less time with minimum efforts and funds while staying in their poll offices. Introduction of EVM and use of Facebook, Instagram, and YouTube, What’s App and technologies in election system is topic for discussion for students, researcher, policy makers, political parties and election commission as well. Originality: This paper try to understand the impact of certain technologies by election commission, voters, candidates, political parties, pollsters, exit -poll surveying agencies  and media during the election campaign.