Agri-prenuers: Their Role in Developing Agriculture Domain and Achieving Sustainable Economic Development
Keywords:
Agri-preneurs, Agri-preneurship, Sustainable Economic Development, EmploymentAbstract
Purpose: Agriculture has a strategically vital importance in the economic development of nation. There has been a drastic change in the agricultural landscape and the stepping in of the fact that there will be need of a new and changed approach and techniques in the next green revolution. As a consequent of advancements the productivity level of agriculture at global level has increased hugely. Entrepreneurs are vitally responsible and integral part of thriving economic conditions and for driving innovations in the sector. Entrepreneurship is a vital driving force for the economic growth and development. In an economically critical condition, where there is negative development, the entrepreneurship development acquired an enhanced importance. Agriculture based entrepreneurship is nothing but, agri-preneurship. Hence, agri-preneurs have a vital role to play in the sustainable economic development. Methodology: This is study is aimed at finding the vital role of agri-preneurs in the sustainable economic development. This work is based of review of literature relevant with the concept of agri-preneurs, agri-preneurship, elements impacting entrepreneurial behavior, motivating forces for sustainable agri-preneurs etc. this study is based on secondary data sources. Findings: Entrepreneurship and entrepreneurial activities are socio-economically playing vital role, specially, aftermath of following of liberalization of economy. Due to over dependence on the agricultural sector for the employment and for enhancing the standard of living of the majority people in India specially backwards, developing, implementing and planning of programs relevant with entrepreneurship acquired an urgent and essential position. Implications: Youth, generally are not inclined to agriculture activities, but agri-preneurship awareness can imbibe them for adopting them agri-preneurship. Since, developing entrepreneurship in rural industries potentially seems better option for providing opportunities of employment to the rural people. There are needs for developing entrepreneurship in agricultural domain and preparing business plans thoroughly for, agricultural enterprises in all activity level be like, input agents to farm producers to farm produce processors. Originality: This is an original work of author. All the references in the research paper are duly cited.
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