Impact of Peer Influence and Personality Traits on Impulsive Buying Behaviour among Malaysian University Students

Authors

  • Adam Rozman Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Perak, Malaysia
  • Hezlina Mohd Hashim Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Perak, Malaysia

Keywords:

Peer influence, Impulsive buying behavior, Personality Traits, Sterns Impulsive Buying Theory, Big 5 Personality

Abstract

Purpose: The purpose of this study is to investigate the effects of personality traits and peer influence on impulsive buying behaviour among Malaysian university students. Methodology: This is to be observed by measuring the characteristics of students and the people with whom they interact, which may or may not influence their purchasing behaviour. A quantitative research methodology has been used in this study, along with descriptive analysis research approach. Findings: The sample size for this study was 184 students gathered from all full-time diploma, foundation, and undergraduate students from Malaysian universities and was collected using a snowball sampling method. Implications: According to the data collected from the target audience, Peer Influence, Extraversion, and Openness to Experience, all have a significant role in encouraging an individual to buy impulsively. Originality: However, this study's findings failed to identify any significant relationships between Agreeableness and Impulsive Buying Behaviour.

Downloads

Download data is not yet available.

References

Asad S., Jaweria A., Q., Faheem Z. & Kaleem S. (2012). The effect of personality on impulsive and compulsive buying behaviors. African Journal of Business Management Vol. 6(6), pp. 2187-2194.

Asad Shahjehan & Javeria Andleeb Qureshi (2019) Personality and impulsive buying behaviors. A necessary condition analysis, Economic Research-Ekonomska Istraživanja, 32:1, 1060-1072, DOI: 10.1080/1331677X.2019.1585268

Bankruptcy Statistic (2022). Malaysia Department of Insolvency. https://www.mdi.gov.my/index.php/legislation/statistics/75-bankruptcy/1983-bankruptcy-statistic-2022

Beatty, S. E., & Ferrell, M. E. (1998). Impulse Buying: Modelling Its Precursors. Journal of Retailing, 74(2), 169-191. http://dx.doi.org/10.1016/S0022-4359(99)80092-X

Dutta, T. & Mandal, M. (2018). Neuromarketing in India: Understanding the Indian Consumer. 10.4324/9781351269360.

Farid, D., S. & Ali M. (2018). Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country. Munich Personal RePEc Archive

Fiske, D. W. (1949). Consistency of the factorial structures of personality ratings from different sources. The Journal of Abnormal and Social Psychology, 44(3), 329–344. https://doi.org/10.1037/h0057198

Frost, J. (2020). Regression Analysis: An Intuitive Guide for Using and Interpreting Linear Models. Statistics by Jim Publishing

Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing

John, O. P., Donahue, E. M., & Kentle, R. L. (1991). The "Big Five" Inventory--Versions 4a and 54. Berkeley: University of California, Berkeley, Institute of Personality and Social Research.

Khan, H., Kamal, Y., & Saleem, S. (2016). Peer Influence on Young Adults' Products Purchase Decisions. Business & Economic Review, 8(SE), 83-92. Retrieved from http://bereview.pk/index.php/BER/article/view/127

Kim J., E. & Kim J., H. (2016). Consumer Socialization on Adolescent Impulsive Buying Behavior through School and Parents: A Random Effects Model. Fam. Environ. Res. Vol.54, No.4, August 2016: 385-395.

Kude, T., Hoehle, H., & Sykes, T. A. (2017). Big data breaches and customer compensation strategies: Personality traits and social influence as antecedents of perceived compensation. International Journal of Operations & Production Management, 37(1), 56-74.

Kusmaharani A., S. & Rizal E., H. (2020). Social Influence and Online Impulse Buying of Indonesian Indie Cosmetic Products. Jurnal Ilmiah Manajemen, Volume 10, No. 2.

Makgosa, R., & Mohube, K. (2017). Peer influence on young adults’ products purchase decisions. (“Peer influence on young adults’ products purchase decisions”) African Journal of Business Magt. 26, 64-71.

Malhotra, N. K. (1988). Self-concept and product choice: An integrated perspective. Journal of Economic Psychology, 9(1), 1–28. https://doi.org/10.1016/0167-4870(88)90029-3

Mudassir H., Imran Q., Tasneem F. & Waheed A. (2016). The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits. Journal of Accounting & Marketing.

Muhammad D., H. & Abdul Q. (2018). Cognitive Emotion Theory and Emotion-Action Tendency in Online Impulsive Buying Behavior. Journal of Management Sciences Vol. 5(1): 86-99

Mullanattom, M. (1993). Personality. Bharananganam: Jeevan Books.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring Motivations for Brand-Related Social Media Use. International Journal of Advertising, 30, 13-46. https://doi.org/10.2501/IJA-30-1-013-046

Nano D. & Llukani T. (2015). Does Students' Financial Behaviour Differ Based on Their Family Income? European Journal of Economics and Business Studies, Vol.1, Nr. 1 https://revistia.com/files/articles/ejes_v1_i1_15/Dorjana_NANO.pdf

Parsad, C., Prashar, S. & Vijay, T., S. (2019). Comparing between product-specific and general impulse buying tendency: Does shoppers’ personality influence their impulse buying tendency? Asian Academy of Management Journal, 24(2), 41–61. https://doi.org/10.21315/aamj2019.24.2.3

Piron F., (1991). "Defining Impulse Purchasing", in NA - Advances in Consumer Research Volume 18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT: Association for Consumer Research, Pages: 509-514.

Power, Robert & Pluess, Michael. (2015). Heritability estimates of the Big Five personality traits based on common genetic variants. Translational psychiatry. 5. e604. 10.1038/tp.2015.96.

Ratnawat R.G. & Borgave S. A. (2019). Impact of Big-Five Personality on Impulsive Buying Behaviour. Research Review International Journal of Multidisciplinary Volume-04 Issue-06.

Rook W., D. (1987). The Buying Impulse. The Journal of Consumer Research Vol 14, No. 2, 189-199. http://www.psych.ualberta.ca/~msnyder/p486/read/files/R1987.pdf

Schneider, Judy. (2000). The Increasing Financial Dependency of Young People on their Parents. Journal of Youth Studies - J YOUTH STUD. 3. 5-20. 10.1080/136762600113004.

Scnack A., Wright M., J. & Elms J. (2021). Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. Journal of Retailing and Consumer Services.

Shahjehan, A., Qureshi, J., A., Zeb, F. & Saifullah K. (2012). The effect of personality on impulsive and compulsive buying behaviors. African Journal of Business Management Vol. 6(6), pp. 2187-2194.

Shahjehan, A., & Qureshi, J. A. (2019). Personality and impulsive buying behaviors. A necessary condition analysis. Economic research-Ekonomska istraživanja, 32(1), 1060-1072.

Stern H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, Vol. 26, No. 2 https://www.jstor.org/stable/1248439

Thakur, C., Diwekar, A., Reddy, B., J., & Gajjala N. (2020). A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic. International Journal of Research in Engineering, Science and Management Volume-3, Issue-9

Vijaindren, A. (2017, July 9). Impulse Buying: Gen-Y Face Online Shopping Debt Trap. New Straits Times. Retrieved February 2, 2020, from https://www.nst.com.my/news/exclusive/ 2017/07/255745/impulse-buying-gen-y-face-online-shopping-debt-trap

Widener, K. N. (2017). Financial Management Issues of College-Aged Students: Influences and Consequences (Thesis). Selected Honor Theses. https://firescholars.seu.edu/cgi/viewcontent.cgi?article=1063&context=honors

Zhu Z., Wang J., Wang X. and Wan X. (2016). Peer Influence on Young Adults’ Products Purchase Decisions. Computers in Human Behavior 63.

Downloads

Published

20-10-2023

How to Cite

Adam Rozman, & Hezlina Mohd Hashim. (2023). Impact of Peer Influence and Personality Traits on Impulsive Buying Behaviour among Malaysian University Students. Researchers World - International Refereed Social Sciences Journal, 14(01), 34–47. Retrieved from https://researchersworld.com/index.php/rworld/article/view/2294

Issue

Section

Articles