KOLJANDER: THE STORY OF SUCCESS IN A SOUTH AFRICAN ENTREPRENEURIAL HOME INDUSTRY BUSINESS

Abstract

Success, let alone survival, is far from guaranteed in any entrepreneurial business. This challenge is exacerbated when the context of the business is that of a 45 member cooperative in a fast evolving macro-economy. The owners of Koljander, such a business, have seen the business grow and thrive over 30 years. Pondering over their success raises the question of whether they have discovered the secret in entrepreneurship to succeed in the South African Home Industry. What is the secret of success in a South African Home Industry Business? The case incorporates management theory and actual practice.