EMERGENCE OF WOMEN-OWNED BUSINESSES IN INDIA-AN INSIGHT

Abstract

In the era of Liberalization, Privatization and Globalization along with ongoing IT
revolution, today’s world is changing at a surprising pace. Political and Economic
transformations appear to be taking place everywhere—as countries convert from
command to demand economies, dictatorships move toward democratic system, and
monarchies build new civil institutions. These changes have created economic
opportunities for women who want to own and operate businesses.
Today, women entrepreneurs represent a group of women who have broken away
from the beaten track and are exploring new avenues of economic participation. Among
the reasons for women to run organized enterprises are their skill and knowledge, their
talents, abilities and creativity in business and a compelling desire of wanting to do
something positive. It is high time that countries should rise to the challenge and create
more support systems for encouraging more entrepreneurship amongst women. At the
same time, it is up to women to break away from stereotyped mindsets.
This paper focuses on the concept of woman entrepreneurs in India; their traits in
business, the problems faced by them when they set up and make some suggestions for
future prospects for development of Women Entrepreneurs.