Vol. 5 No. 2(4) (2018)

Articles

• Iron-ore Export Behavior and Performance of Goan Exporting Firms

  Manasvi M. Kamat

  1-11

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• Investment in Higher Education Sector of India: A Review of Related Literature and Preliminary Investigation

  Dr. Asha E. Thomas, Dr. M. Bhasi

  12-22

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• A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior

  A. S. Suresh, Kanishka Tandon

  23-40

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• Responsible Tourism in India: Special Reference to People with Disabilities

  Updesh Khinda, Dr. Rohan Sharma

  41-49

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• A Study on 3’R Strategy Among Consumers in Coimbatore

  M. Ashmitha, Dr. S. Dhanaraj

  50-55

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• A Structural Equation Modeling approach to understand the Impact of Gartner’s CRM Practices on Customer Retention

  Subhasish Das, Dr. (Prof). Manit Mishra, Dr. (Prof). Prasanta Kumar Mohanty

  56-63

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• Demonetisation and Performance of Electronic Financial Service System of Banks in India

  Pradeesh. N. M, Dr. M. C. Minimol

  64-70

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• Relationship of Indian Gold Market and Stock Market

  Dr. Karamjeet Kaur

  71-76

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• A study on “E-Banking Usage and customer Satisfaction” With reference to Commercial banks in Himachal Pradesh

  Dabe Ram, Dr. Rakesh Kapoor

  77-84

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• A diagnostic study on Subliminal Communication in advertising as a Definitive Tool to Create or Intensify Purchase Intention

  Dr. B. V. Jayanthi, Dr. Rajani Chandrashekar

  85-91

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• Changing Competency Requirement of Management Graduates in the 21st Century Business Environment

  Ashita Bhagra, Dr. Dinesh Kumar Sharma

  92-102

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• Role of Human Resource Management Approaches in Life Insurance Corporation, Arunachal Pradesh

  Mr. Maw Sorum, Dr. Shyamalee Sinha

  103-119

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• Exploration of Personality Factors and their Effects on People’s Decision Making of Complementary and Alternative Medicine

  Praheli Dhar Chowdhuri, Dr. Suman Meyur

  120-125

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• An Analytical Study on Households Awareness and Issues of E-Waste in Coimbatore City

  Dr. M. Anbukarasi, Ms. M. Nithyasri

  126-132

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• An Analytical Study on Awareness Towards GST Amongst Traders: A Case Study of Khalapur Taluka of Raigad District in Maharashtra

  Vinayak Revji Gandal

  133-138

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