Published: 26-04-2018

Articles

Iron-ore Export Behavior and Performance of Goan Exporting Firms

Manasvi M. Kamat

1-11

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Investment in Higher Education Sector of India: A Review of Related Literature and Preliminary Investigation

Dr. Asha E. Thomas, Dr. M. Bhasi

12-22

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A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior

A. S. Suresh, Kanishka Tandon

23-40

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Responsible Tourism in India: Special Reference to People with Disabilities

Updesh Khinda, Dr. Rohan Sharma

41-49

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A Study on 3’R Strategy Among Consumers in Coimbatore

M. Ashmitha, Dr. S. Dhanaraj

50-55

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A Structural Equation Modeling approach to understand the Impact of Gartner’s CRM Practices on Customer Retention

Subhasish Das, Dr. (Prof). Manit Mishra, Dr. (Prof). Prasanta Kumar Mohanty

56-63

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Demonetisation and Performance of Electronic Financial Service System of Banks in India

Pradeesh. N. M, Dr. M. C. Minimol

64-70

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Relationship of Indian Gold Market and Stock Market

Dr. Karamjeet Kaur

71-76

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A study on “E-Banking Usage and customer Satisfaction” With reference to Commercial banks in Himachal Pradesh

Dabe Ram, Dr. Rakesh Kapoor

77-84

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A diagnostic study on Subliminal Communication in advertising as a Definitive Tool to Create or Intensify Purchase Intention

Dr. B. V. Jayanthi, Dr. Rajani Chandrashekar

85-91

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Changing Competency Requirement of Management Graduates in the 21st Century Business Environment

Ashita Bhagra, Dr. Dinesh Kumar Sharma

92-102

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Role of Human Resource Management Approaches in Life Insurance Corporation, Arunachal Pradesh

Mr. Maw Sorum, Dr. Shyamalee Sinha

103-119

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Exploration of Personality Factors and their Effects on People’s Decision Making of Complementary and Alternative Medicine

Praheli Dhar Chowdhuri, Dr. Suman Meyur

120-125

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An Analytical Study on Households Awareness and Issues of E-Waste in Coimbatore City

Dr. M. Anbukarasi, Ms. M. Nithyasri

126-132

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An Analytical Study on Awareness Towards GST Amongst Traders: A Case Study of Khalapur Taluka of Raigad District in Maharashtra

Vinayak Revji Gandal

133-138

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