Vol. 4 No. Spl Issue 2 (2017)

Articles

• CONSUMER BUYING BEHAVIOR OF RETAIL PHARMACY INDUSTRY WITH SPECIAL REFERENCES TO DELHI AND NCR

  Mohd. Ayub, Prof. M. Mustafa

  01-17

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• COMPETITIVE ANALYSIS OF INDIAN BANKS: A COMPARISON OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN INDIA

  Jyoti Arora, Dr. R.K. Gautam

  18-32

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• A REVIEW ON THE CHANGING ROLE OF INDIAN CHILDREN IN FAMILY DECISION MAKING

  Swapna Menon, Prof. (Dr.) Siba Sankar Mahapatra

  33-40

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• IMPACT OF EDUCATION AND COMMUNICATION ON GREEN PURCHASE

  Dr. Ritu Narang, Mr. Prashant Trivedi

  41-48

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• CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN TELECOM SECTOR: COMPARATIVE STUDY OF PUBLIC AND PRIVATE COMPANIES

  Danish Iqbal Raina, Dr. Dil Pazir

  49-58

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• A REVIEW OF DOCK WORKERS’ LEADERSHIP SKILLS AND KNOWLEDGE FROM TRAINING PROGRAMMES CONDUCTED BY CHENNAI PORT

  Saleh Moumine Abdi, Dr. M. Bina Celine Dorathy

  59-66

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• A STUDY ON THE EFFECTIVENESS OF INTERNATIONAL FINANCIAL REPORTING STANDARD (IFRS) IMPLEMENTATION AS A SUBJECT IN UNIVERSITY OF CALICUT

  Satheesh Kumar. C

  67-71

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• PERCEPTION AND OPINION OF TEACHERS TEACHING IN SELECTED SCHOOLS OF VADODARA DISTRICT ON SELECTED DIMENSIONS OF QUALITY OF WORK LIFE

  Dr. Sushilkumar M. Parmar

  72-83

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• EXECUTION OF GUERILLA MARKETING AND ITS EFFICACY ON CONSUMER BEHAVIOUR: WITH REFERENCE TO MADURAI CITY

  R. Kajapriya, Dr. M. Sivakumar

  84-91

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• BUYING BEHAVIOUR OF CONSUMERS OF EDIBLE OIL - A STUDY OF PUNE CITY

  H. R. Kulkarni, M. J. Kolhatkar

  92-98

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• PERCEPTION OF SELLERS OF ECO-FRIENDLY PRODUCTS – AN ANALYTICAL STUDY

  Dr. M. Nagamani, B. Navaneetha

  99-108

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• TOWARDS UNDERSTANDING THE ROLE OF PERCEIVED SECURITY AND PRIVACY IN INFLUENCING INTERNET BANKING ADOPTION IN INDIA

  Rajni Bhalla, Dr. Inderpal Singh, CA (Dr.) Sanjeev K. Bansal

  109-122

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• INCLUSION OF CORPORATE SOCIAL RESPONSIBILITY AS A MODULE IN UNIVERSITY SYLLABI: A STUDY OF CONTENTS, PEDAGOGIES AND ACADEMIA-INDUSTRY INITIATIVES IN NEPAL

  Dr. Arhan Sthapit

  123-137

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• A STUDY TO DETERMINE IF GIFTS AND SPONSORSHIPS BY MEDICAL REPRESENTATIVES CAN CONTRIBUTE TOWARDS NEW PRODUCT ACCEPTANCE BY DOCTORS IN URBAN AND RURAL SETTINGS

  Dr. Pradeep Salgaonkar, Silveira Cedric Thomas

  138-143

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• A STUDY OF INFLUENCE OF BELIEF AND ATTITUDE AND LEARNING ON BUYING BEHAVIOUR

  Dr. Garima Chaudhary

  144-151

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• CORPORATE SOCIAL RESPONSIBILITY: IT’S PAYBACK TIME

  Dr. Garima Chaudhary

  152-157

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