Published: 25-11-2017

Articles

CONSUMER BUYING BEHAVIOR OF RETAIL PHARMACY INDUSTRY WITH SPECIAL REFERENCES TO DELHI AND NCR

Mohd. Ayub, Prof. M. Mustafa

01-17

PDF

COMPETITIVE ANALYSIS OF INDIAN BANKS: A COMPARISON OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN INDIA

Jyoti Arora, Dr. R.K. Gautam

18-32

PDF

A REVIEW ON THE CHANGING ROLE OF INDIAN CHILDREN IN FAMILY DECISION MAKING

Swapna Menon, Prof. (Dr.) Siba Sankar Mahapatra

33-40

PDF

IMPACT OF EDUCATION AND COMMUNICATION ON GREEN PURCHASE

Dr. Ritu Narang, Mr. Prashant Trivedi

41-48

PDF

CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN TELECOM SECTOR: COMPARATIVE STUDY OF PUBLIC AND PRIVATE COMPANIES

Danish Iqbal Raina, Dr. Dil Pazir

49-58

PDF

A REVIEW OF DOCK WORKERS’ LEADERSHIP SKILLS AND KNOWLEDGE FROM TRAINING PROGRAMMES CONDUCTED BY CHENNAI PORT

Saleh Moumine Abdi, Dr. M. Bina Celine Dorathy

59-66

PDF

A STUDY ON THE EFFECTIVENESS OF INTERNATIONAL FINANCIAL REPORTING STANDARD (IFRS) IMPLEMENTATION AS A SUBJECT IN UNIVERSITY OF CALICUT

Satheesh Kumar. C

67-71

PDF

PERCEPTION AND OPINION OF TEACHERS TEACHING IN SELECTED SCHOOLS OF VADODARA DISTRICT ON SELECTED DIMENSIONS OF QUALITY OF WORK LIFE

Dr. Sushilkumar M. Parmar

72-83

PDF

EXECUTION OF GUERILLA MARKETING AND ITS EFFICACY ON CONSUMER BEHAVIOUR: WITH REFERENCE TO MADURAI CITY

R. Kajapriya, Dr. M. Sivakumar

84-91

PDF

BUYING BEHAVIOUR OF CONSUMERS OF EDIBLE OIL - A STUDY OF PUNE CITY

H. R. Kulkarni, M. J. Kolhatkar

92-98

PDF

PERCEPTION OF SELLERS OF ECO-FRIENDLY PRODUCTS – AN ANALYTICAL STUDY

Dr. M. Nagamani, B. Navaneetha

99-108

PDF

TOWARDS UNDERSTANDING THE ROLE OF PERCEIVED SECURITY AND PRIVACY IN INFLUENCING INTERNET BANKING ADOPTION IN INDIA

Rajni Bhalla, Dr. Inderpal Singh, CA (Dr.) Sanjeev K. Bansal

109-122

PDF

INCLUSION OF CORPORATE SOCIAL RESPONSIBILITY AS A MODULE IN UNIVERSITY SYLLABI: A STUDY OF CONTENTS, PEDAGOGIES AND ACADEMIA-INDUSTRY INITIATIVES IN NEPAL

Dr. Arhan Sthapit

123-137

PDF

A STUDY TO DETERMINE IF GIFTS AND SPONSORSHIPS BY MEDICAL REPRESENTATIVES CAN CONTRIBUTE TOWARDS NEW PRODUCT ACCEPTANCE BY DOCTORS IN URBAN AND RURAL SETTINGS

Dr. Pradeep Salgaonkar, Silveira Cedric Thomas

138-143

PDF

A STUDY OF INFLUENCE OF BELIEF AND ATTITUDE AND LEARNING ON BUYING BEHAVIOUR

Dr. Garima Chaudhary

144-151

PDF

CORPORATE SOCIAL RESPONSIBILITY: IT’S PAYBACK TIME

Dr. Garima Chaudhary

152-157

PDF