A STUDY OF INFLUENCE OF BELIEF AND ATTITUDE AND LEARNING ON BUYING BEHAVIOUR
Keywords:
consumer behaviour, belief and attitude, learning, incomeAbstract
The term consumer behaviour is a very versatile and a vast term and has witnessed lot of changes in the past few years. The most unpredictable thing is consumer behaviour and the only permanent thing is change. There is a need to understand the relationship between the learning and belief and attitude of consumers and the income earned by the respondents. The current research attempts to find out the relationship between these factors by taking the response from consumers from Chandigarh and Mohali using questionnaires. The results state that the consumers earning more than 1000000 per annum are the least affected respondents by these factors.
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