Empirical Analysis of the Factors Affecting Online Buying Behaviour
Keywords:
Consumer Behaviour, Psychological factors, E commerce, online shopping, Buying BehaviourAbstract
Online Shopping is a form of E-commerce that allows consumers to directly buy good or services from a seller over the Internet. An online shop evokes the physical analogy of buying products or services at a regular “Bricks and Mortar” retailer or shopping centre, the process is called Business to Consumers online shopping. Increasing usage of Internet and availability of various facilities like smart phones enable consumers to buy online. The current study is aimed to find out the factors that affect the consumer’s behaviour while buying online. For the study, data of 500 buyers from Chandigarh and near by region are randomly selected who are shopping online. The studied reported various psychological factors that induce consumers to buy shopping online.
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