Impact of Psychological Risk Factors on the Buying Decisions of the Consumers
Keywords:
Online Shopping, Internet, Buying Behaviour, Fear Factors, E-CommerceAbstract
Internet has made a paradigm shift in the market by making buying and selling with a click. Lot of options available through internet lead the online retailers to explore the various determinants affecting the behaviour of online shoppers. Consumer Behaviour is defined as activities people undertake when obtaining, consuming, and disposing of products and services. There are various factors that induce consumers to buy the goods where as in case of online shopping there are some risk factors that restrain the buyers to make their decisions. In the current study we tried to explore the fear factors that or filtering elements that don’t let the consumers to buy online.
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