Consumers’ Green Purchase Decision: A Study in Durg City
Keywords:
Environmental concern, Awareness of green products, Attitude towards green products, Green purchase behavior, Multiple RegressionAbstract
Indians are more concerned about environmental issues which are causing impact over their health. Various environmental issues that are affecting human health directly or indirectly are pollution (air, water, and land), climate change, global warming etc. This led to change in their behavior towards environment and finally resulted in shifting consumer’s behavior towards buying and using eco-friendly products also called as green products. Considering above background this paper is an attempt to study the green consumer behavior for respondents in Durg city. For the purpose of study 50 respondents were sampled purposively. Finding of the study indicate that consumers green purchase decision in Durg city is influenced by their environmental concern and attitude towards green products.
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