A STUDY ON CONSUMER BRAND PREFERENCE OF AACHI MASALA WITH REFERENCE TO CHIDAMBARAM
Keywords:
Consumer preference, Brand loyalty, perceived qualityAbstract
Preferences are the desires by each for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumer's time to define consumption activities. A brand is one of the essential elements for the product. A brand which helps to identify the product and it is used among consumers. This study has been done to find the consumer brand preference of FMCG, and it attempts to find the level of brand awareness. This study is carried out to understand consumer brand preference. Aachi masala is placed first in the market. Even though the Aachi masala brand is placed one among the top in the choice still there is scope for improvement. Based on the findings the researchers have given some suggestions to the company. If the company incorporates ideas, they can improve brand preference, associations and loyalty.
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