Performance of Pottery Industry: An Experience from Thrissur District of Kerala

Abstract

Pottery making in India is very old. It is the oldest human inventions, originating before the Neolithic period. Pottery now also running in India as a cottage industry. But we can say that these industries are not working in an efficient manner because of various complications and difficult situations. The pottery artisans are living as the poorest sections of the society. As a cottage industry of a country, pottery industry can act as an important source of employment and solution to the daily life problems of many artisans. Unfortunately the development programmes of cottage industries by the officials are not helping this industry much. We can see that many small medium enterprises are shutting down their business because of lack of adequate support at the right time. In this competitive world, where numerous substitutes are innovated and marketed, the life of pottery industry is in trouble. This paper is to find out the problems of the potters and suggest the possible solutions for the betterment of the same.